There are several external and internal aspects to consider when selecting a dental marketing company to promote your dental practice on the internet.
Like most significant business decisions, one of your first considerations should be your budget. If your dental clinic has less than 5 employees, you ought to find a dental marketing company that allows you to start small (less than $500 per month) and raise your own internet marketing and marketing funds as you grow. Start here and learn more.
And you will grow. New dental patients have the potential of offering your clinic a huge return on your marketing investment. Friends attract more friends, etc and so forth.
But do not get so caught up in the notion of high returns that you lose sight of your financial responsibility. By finding a dental marketing company that allows you to start slow, you have the chance to try their services out and see whether you’re getting your money’s worth.
The same is true for larger dental clinics. If you’re in charge of locating a dental marketing company for a large dental practice, you probably have more money to work with. But only because you’ve got a larger budget, does not mean that you have to spend all of it at once. Greater spending takes the capacity for increased waste.
To avoid wasting your time and your budget with the incorrect dental marketing company, ask them questions such as, “Why would you charge recurring monthly fees and what are they used for?” And, “If we decide to discontinue our services per year from today, what are we left?” Asking tough questions such as these will help you figure out whether the dental marketing company you’re considering is looking out for your sake.
Unfortunately, not all dental marketing consultants and businesses are reputable. Due to the lucrative nature of the dental industry, some internet marketing organizations see dollar signs rather than valued customers and are looking to make a quick buck.
To help distinguish the good from the bad, ask prospective dental marketing companies if they can provide you with monthly reports which include not just internet traffic and conversion numbers, but also information that gives you a good notion of where your prospects are coming from. Not all effective prospects can be traced back to some internet marketing campaigns, but reputable dental marketing companies should have some ways to monitor the progress of your campaigns.
When looking at reports, what you do not want to see in the very long term is that the vast majority of your leads coming from expensive pay-per-click advertising campaigns like Google Adwords. PPC advertising does have its location within an internet marketing campaign, however after your spending stops, so do your prospects. A balanced dental marketing campaign comprises a healthy mixture of paid and non-paid marketing strategies that provide both brief term and long term outcomes.
Another great way to determine whether the company you’re considering is reputable is to look for testimonials and reviews about their solutions, not only on their website but also on social media sites and in local search directories. Hunting Yahoo! or Google with the organization’s title in quotations along with a keyword like “reviews” is often a good way to get this done.
In conclusion, there is a lot of good and bad dental marketing companies on the market. The best approach to locate a respectable company that may meet the marketing demands of your dental practice would be to do your research, begin slow and monitor your results. Begin with an affordable dentist marketing program and also make the dental marketing company you choose earn your trust before investing big money in your campaign.
Today’s dental customer is tech-savvy and ready to perform their research before making a decision. Is this dentist local to me? Do they have great reviews online? How does the price compare to other local practices? These are all questions that your perfect patient is prepared to get answers to online. They may poll their network of family and friends on Facebook, Twitter, or even Instagram for recommendations. Regardless of where and when a prospective patient seeks the solutions your dental practice provides, acquiring a comprehensive dental marketing plan will help to make sure you reach them.
At Day One Advertising, we operate specifically with dental professionals to know their unique needs, needs, and business goals to carefully craft a customized dental marketing strategy that brings new patients in the doorway.