The keys to a successful charity event are to plan, plan, and plan. A clear plan that was agreed upon by all members of your team beforehand will save you from the stress and headaches of planning a charity event. That’s why good and open communication within your organization is vital.
Keep in mind that a fundraising plan is a flexible, written document that can be altered and improved as you determine what’s best for your event to attain your campaign goals. So, don’t be afraid to scrap your initial plans and start all over again. That’s the importance of planning ahead of time. To make it easier, have a look at these simple and practical steps as you prepare for your first or next fundraising event.
Form a Fundraising Team
You must create a team that includes members with different backgrounds and skills. Though it helps if they are fundraising specialists, the most important thing is they are willing to dedicate several hours each day throughout the planning phase.
After forming a team, delegate tasks to each member according to abilities and knowledge. It’s always best to find some members who are outgoing and friendly with wide social connections. Usually, these people are not afraid to ask for money outright. Also, hire somebody excellent at composing letters and grant applications. If possible, bring onboard someone with an accounting or financing background and anyone passionate about what you do. On top of these, you need a leader with good organizational and people-management skills for coordinating your group’s efforts and meetings.
Choose the Right Kind Of Fundraiser
When preparing for an occasion, make sure your fundraising is on point. It should show the following:
- Audience or demographic
- Available time
- Staff and volunteers
If it’s your first time, you can start with small events and aim for big events after establishing your organization and gaining experience in running charity events. What is necessary for the meantime is having a community of supporters.
If you want to guarantee favorable outcomes for your first fundraising occasion, working with professional fundraising consultants should be one of your plans. They are your go-to team since they are experienced and knowledgeable in the industry.
Research Your Community
After identifying just how much money you need for your project, it’s time to figure out how to raise it. Ask yourself these questions:
- How much money can businesses possibly donate?
- Which businesses are interested in donating?
- How about foundation grants? What are the requirements to be eligible?
- Do you think the people in your community are interested in attending your event, writing a check, or donating cash and being done?
- Are other people outside your community willing to support your cause?
Make sure to brainstorm with your team, discuss every detail you need, and study your fundraiser. Furthermore, keep in mind to align your mission with your potential donors’ objectives.
Plan a Fundraising Timeline
If you don’t have a fundraising date yet, start setting it now. While you can still move the date, having a due date will provide your team a sense of urgency and focus. Without it, your project might be delayed for years, depending on small contributions. To prepare for a date, think about the turn-around time for foundation grants and how long the equipment and materials required for the event will be delivered. Take note of holidays and other factors that might impact delays.
Ensure Positive Experience for Your Donors
Make sure that your fundraising event inspires your supporters. You can consider these tips:
- Invite the right people.
- Make your invitation compelling and emphasize your mission.
- Encourage your ticket buyers to share it with others, like sharing the event on Facebook, Twitter, or other social media platforms.
- Send out paper to those who need it and sell tickets online since most people have access to the internet anytime and anywhere.
- Solicit from both attendees and non-attendees and give them the option to donate more than the ticket price.
- Thank your supporters right away.
Promote Your Event
Make the most of the internet and social media channels to promote your fundraising event. You can ask corporate sponsors to promote it also on their websites and social media networks. That’s why you must find supporters that are also enthusiastic about your cause so that you’ll feel more comfortable asking for favors.
Assess Your Results and Maintain Relationships with Your Donors
Evaluate your outcomes after the event. Were your promotions effective in bringing in new supporters? Did more people online or offline take part? Answer these concerns and learn what worked and what didn’t. Don’t forget to thank your supporters and keep your relationships while looking for new donors to support your cause.